Tuesday, 12 August 2008

The new-born beer

When I was in Italy in June, I visited the beautiful University town of Urbino.
During term-time, the population of this ancient walled city triples as thousands of stylish young people throng its streets, bars and cafes.
Just walking through the crowded, narrow medieval streets at about 6 p.m, the time of the passeggiata, is an experience never to be forgotten. At this time, everyone is out, dressed at their best, like peacocks displaying their attractions. And in the case of some of these young people, the attractions are considerable!

In the main square, however, before the Palazzo Ducale, there was a hideous advertising blight.

A new beer was being launched and a massive nest from which a newly-hatched bottle of ale was emerging had been plonked down, ruining the lovely view.

"Che bruto!" said many who passed by, but it was effective, I had to admit. After all, you couldn't help but notice the damn thing!

1 comment:

Stonch said...

The beer in question seems to be Golden Fire, brewed in Milan by Birra Dreher, a subsidiary of Heineken. It seems to be fairly common in Italy, and has been around for years. It's an 8% abv strong lager.